The "dialect" presented by colors is an attractive geographical element of tour souvenirs. At present, tour souvenirs of different tour spots are undifferentiated, analogical and homogeneous. Taking the art of paper quilling in Hainan province as an example, this paper analyzes design present situation of Hainan tourist souvenir, and thinking about the regionalization of tourist souvenirs in view of the perception, design and communication of color dialects, It is suggested that the tour souvenir products and their packaging design should skillfully absorb the geographical element of color dialects, helping the tour souvenirs to shape and promote the brand image and providing an advanced way for the inheritance of ethnic artistic features.