This study focused on Issey Miyake’s 14 womenswear collections from spring 2018 to fall 2024. Reviews and reports on these collections and the designer were collected from the American Vogue and the Women’s Wear Daily websites using the keyword “Issey Miyake.” Drawing upon the dress criticism model, this study analyzed the form of Miyake’s fashion designs identifying styles, descriptive features, and aesthetic values through the collection photographs. Implicit evaluations were derived through external interpretations and sociocultural analysis based on reviews and reports of Miyake’s collections and designs. The results were as follows: Miyake’s fashion design is avant-garde in style. Descriptively, Miyake introduced variations in silhouette through the three-dimensionality of pleats, exploring a new sculptural order. The aesthetic values of Miyake’s works extend beyond the fashion show realm, embodying natural beauty wearable in daily life, artistic beauty through the three-dimensionality of pleats, and a pursuit of new aesthetic values challenging existing systems and traditional norms. Externally interpreted, Issey Miyake is recognized for his diverse, practical, and innovative designs, and as the first Japanese designer to present shows in Paris. Sociocultural interpretations characterize of Issey Miyake’s works as a blend of tradition and modernity, an expansion of form through pleats and three-dimensional sculptural qualities, the result of ongoing research and development, possessing timeless qualities transcending eras, and a pursuit of practicality and artistic excellence.

The purpose of this study is to analyze the collaboration and artification of the Issey Miyake fashion brand and to suggest the best course of artification that can secure the brand’s value. The research methods are as follows: i) identifying the companies’ strategy and flow through collaboration concepts and examples from Issey Miyake; ii) selecting Issey Miyake fashion brands and carrying out a literature review through websites, articles, and books; and iii) examining prior studies on the relationship between fashion and art. Results are as follows. The exhibition is divided into spaces for brand intangible assets, artistic collaboration with partners, art co-creation, and the aesthetics and tradition of the brand. Using exhibitions to share the artistic work of collaboration partners is expected to positively affect the brand’s likability. The exhibit shares art collaborations in display cases for clothes and photographs. Artists and brands appear as an extension of the creative space and convergence design area. The artist’s improvisation forms the creative space that communicates with the audience, and the convergence design area is expanded through the unifying organic connection between the various media in the fashion brand. The photographers and brands section displays the nature images of Pleats Please, as well as human and prism garment images. In these images, the viewer can perceive a story in the interplay between the human body and nature.