The rheological properties of complex materials such as colloid dispersion show complicated non-Newtonian flow phenomena when they are subjected to shear flow. These flow properties are controlled by the characteristics of flow units and the interactions among the flow segments. The rheological parameters of relaxation time (β2)0, structure factor C2 and shear modulus X2/α2 for various thixotropic flow curves was obtained by applying thixotropic equation to flow curves. The variations of rheological parameters are directly related to non-Newtonian flows, viscosities and activation energies of flow segments.