Dongbu HiTek had a focal group depth interview with pesticide sales dealers and farmers in 2007. With results, dealers assessed a white fly as a most difficult pest in up-land crop cultivation, and answered the increase and change of pests and pathogen from climate change as a most concerned event. Farmers pointed that important jobs in vegetable cultivation were the control of pest and pathogen (34%) and the prevention of pest and pathogen (24%). And difficult works was the control of pest and pathogen (24%), and the climate change (18%). When choosing the insecticide, the long lasting activity (44%) and the completeness of control (34%) were the important factors. Among customers’ claims related with white fly, claims on insufficient efficacy was dominant and occupied 86% in spite of efforts of producers, and it reflected that commercial agrochemicals did not meet the expectation level of the farmers. Common agrochemicals for the control of white fly are Neo-Nicotinoids in Korea today and CGAR of it is about 13% average increased per year from 2003. As Bio Type Q showed higher resistant level to the Neo Nicotinoids than other Bio type (Nauen et al. 2002), Bio Type Q would spread easily and counter-plan is needed.. Market size of agrochemical for white fly is assumed to be about 9.6 million US dollars. The market size is smaller than that of aphids or lepidopterous pests, but the market would increase because of suffering and failure in control due to resistance and resurgence problems. As the increase of vegetable consuming, host crop for the white fly is also increasing. As green house cultivation area of host vegetable increases, natural enemies to foreign invading pest like sweet potato white fly are limited. Also it is important that that management of pest and pathogen in green house environment. It is essential to build pest management model and to develop and commercialize agrochemicals according to the critical customer (farmer) requirement.