Bowlesia incana Ruiz & Pav., a new invasive alien plant in Korea, was found in Ulju-gun, Ulsan Metropolitan City. This species is characterized as being similar to the genera Hydrocotyle Tourn. ex L. and Centella L. However, it differs morphologically from these two genera in leaves, flowers, and fruits, as well as stellate pubescence growing on the whole plant. In Korea, Bowlesia incana Ruiz & Pav. is recorded for the first time in this study. A morphological description, distribution map, and illustrations based on the Korean materials collected are presented.