In analyzing the effect of the central place improvement projects, this study classifies subject residents into two groups of the residents of the project target regions and those of surrounding villages, and conducts verification. As a result of analysis, Variety of cultural programs is the only factor that positively affects the satisfaction level of the residents of the project target region, and it has been analyzed at the significance level of 10% that a one-unit increase in securing rest areas lowers the satisfaction level of the residents of surrounding villages. This shows that the effect of the central place improvement projects currently promoted is at a low level, and there is also a risk of conflict between the residents in the target region and those in surrounding villages. Although there is no statistical significance, analysis shows that a method to provide the residents in surrounding villages with the project-related information and to guarantee their participation in the project enhances the satisfaction level of the residents of surrounding villages. Therefore, institutional improvements reflecting this need to be made.