It’s well known that the sustainable improvement of China's economy has to focus on fostering domestic consumption; this turns out more meaningful given the fact that foreign demand shrinks and the investment brings more risk. Moreover, China is still and will be experiencing rapid industrialization and urbanization and this makes tremendously increasing demand possible. Both of China Marketing Association and Commerce Economy Association of China aim to understanding the diversity of consumer demand and consumer behavior of Chinese consumer. We also provide consulting service for manufacturing enterprises in innovation, product development, quality control and brand marketing. We believe these are important to meet consumer demand. Moreover, information technology is making on-line shopping more important. We call for more research to understand the change of marketing environment; this matters so much in encouraging consumption and promoting steady and healthy development of consumption in China.

With the rapid development of science and technology, the Internet era is coming and the internet economy is changing, and the Internet is having an increasingly widespread impact on people's production lives. The Internet economy, which symbolizes the development of the Internet industry based on the Internet, is rapidly developing in China. Today, the Internet is already becoming more prevalent, and people have been able to access relevant information, shopping, and entertainment through the Internet, which has led to the full development of the socio-economic economy and improved the efficiency of development across society, which has played a role in the better development of the Chinese economy. This article analyzes china's economic development of the Internet, explores the positive and negative impacts of the Internet economy on the Chinese economy, points out the problems of the Internet economy, and suggests corresponding to future internet economic development.With the continuous development of information technology, the Internet economy has become a new boost to China's economic development, combining with all walks of life, making full use of the advantages of the Internet to promote economic and social development.

As the "Flying Geese Pattern"has collapsed in which Japan acted as the leader of East Asia, the "Headed Train Pattern" which has not only Japan’s pull in the front but also China’s push at the back also fails in the East Asian economic development. At present, China has the conditions to lead the economic development of East Asia and has an increasingly prominent pull effect on East Asian economy in many areas such as investment. The new role takes both opportunities and challenges for China.