차는 중국에서 유래한 것으로 중국인들은 옛날부터 차와 차를 마시는 풍습이 있었는데, 이것이 점차 중국 특색의 차 문화를 형성하게 되었다. 중국의 차문화는 원류가 매우 길다. 차문화자원과 관광업을 결합하여 차문화관광을 발전시키는 것은 필연적인 추세이다. 차문화관광을 발전시키는 것은 차산업의 발전을 촉진할 뿐만 아니라 차문화의 전파와 선양에 도움이 될 뿐만 아니라, 관광상품을 풍부하게 하 고 관광품질을 향상시키며 관광체험을 넓힐 수 있다. 본문은 중국 차문화의 기원과 의의를 탐구하고, 중국인과 차 사이의 불가분의 관계, 그리고 차문화의 물질적 구성과 정신적 구성을 논술하였다. 이것들은 모두 관광상품화의 기초와 조건이다. 차문화 관광상품화의 핵심 요소도 연구해 중국 차문화를 관광과 접목하는 데 일조했다.

The current rural conditions are undergoing the change from the past production-intensive structure to an integral and complex one of producing, processing, selling, touring and lodging owing to the changes of life-style, consumption trend and social environments. The rural area is developing into a community of rural tourism villages to grow into one management system along with the assistance of the government's various supporting projects. Through this, the rural designing has got to play a significant role as one of the factors of the enhancement of competitiveness and the increase of income. Therefore, those previous studies on the variety and possibility of rural development are being employed for the researches which are to develop techniques of branding, marketing and packaging. In particular, the researches for VI (Village Identity), BI (Brand Identity) and designs of landscaping, packaging of agricultural specialties and display stores, which definitely shows that the importance of rural designing, is being paid a lot more attention to. Thus, this study has verified the site commercialization and its effect by developing some practical designing with the focus of package design at rural tourism villages. The Okgye Village in Yoncheon was selected for study subject based on the result of status investigation. This study has analyzed such problems as lack of village identity, non-description of items and their indispensible marks which were seen their designs of village and packaging. The colors of major items and the village image being substituted into the image scale of IRI color were estimated so that the appropriate colors might be selected, along with which the shapes of major items were decided to be motif for the village symbol and design to be created. The designs of such major items as grains, greens and sauces were created with the consideration of the easiness of loading, the continuity of using and the aesthetics. For grains, those outer boxes which are possible for set-packaging and small-sized packaging have been developed. For greens were developed the boxes with the structure of the permeability for the persisten't quality as well as the possibility for packaging small amount. In case of sauces, those outer-boxes equipped with fixing tray were made with the transport-convenience taken into consideration. The sticker-label designs for all those three were also developed which stand for the village identity and are conveniently used in each farm family. When this development was applied at the sites, it was found that the satisfaction and reliability of consumers as well as the satisfaction of farmers were raised along with the increase by more than 30% after the improvement.