We report a procedure for direct shoot regeneration via leaf segments of Lilium Oriental hybrid ‘Casa Blanca’. The segments were cultured with the abaxial side in contact with a Murashige and Skoog medium containing 0.1 mg • L-1 BA and 0.1 mg • L-1 NAA, 3% sucrose, and 0.8% agar for shoot regeneration. The cultures were incubated for 4 weeks under a 16 hrs photoperiod at 23 ± 2oC for adventitious shoot regeneration. With this procedure, a mean shoot regeneration frequency of 88-90% and a mean number of shoots of 2.5-3.6 per segment were obtained. Ploidy analysis of the regenerated plants using flow cytometer revealed the same ploidy level (diploid) with mother plant. This study will be used for large-scale multiplication and genetic transformation system in lily.