Radio and television is a mass communication tool, its development has a profound impact on People's Daily life and social development. With the development of social economy and the improvement of people's living standard, people also put forward higher requirements for the development of radio and television. The development of radio and television cannot be separated from the support of electronic engineering technology. Therefore, on the basis of elaborating the contents of radio and TELEVISION electronic engineering technology, this paper analyzes the common forms of electronic engineering technology in radio and television engineering, and makes strategic analysis on how to optimize the application of radio and television electronic engineering technology in view of the existing problems in the application of radio and television electronic engineering technology. In order to better promote the development and construction of China's radio and television electronic engineering technology.