This research aims to examine the relationships among entrepreneurial orientation, organizational learning capability, firm innovation, and firm performance. To achieve a data collection, a mail survey procedure via questionnaire was implemented by using executives or managers of gems & jewelry industries, textile and clothing industries, leather and accessories, fashion apparel industries in Thailand as the key informants. Of the surveys completed and returned, 388 were usable. Hence, a model with a structural equation was used to evaluate the data survey of 388 respondents. The results reveal that, in terms of the mediating effect, organizational learning capacity and firm innovation can complement each other in order to improve entrepreneurial orientation. Findings show that entrepreneurial orientation improves firm innovation, which in turn improves firm efficiency. Firm innovation acts as a variable mediating between enterprise orientation and firm performance. Our findings contribute to the current emergence of organizational learning capacity that mediated the relationship between entrepreneurial orientation and firm performance. Entrepreneurial orientation is normally a firm performance that enterprises develop which can have use the information available and make an impact. It can be considered through the mediation of organizational learning capability, and firm innovation variable and as stated in previous literature, it can influence firm performance.

Entrepreneurship has been the center of a worldwide phenomenon as it has contributed a lot in the economy. The researcher is trying to acknowledge the interest of Indonesian women to build their own businesses. The aim of this research is to see how entrepreneurial learning could influence Indonesian women to grow interest in doing entrepreneurial activity, with the help of three mediations: attitude toward entrepreneurship, subjective norms, and perceived behavioral control. The research will use quantitative method and SmartPLS 3.0 to support the statistical data. The respondents are Indonesian women ranging around 17 years old and above who have had the experienced entrepreneurship learning in educational institutions. To show a more accurate result, purposive sampling will be used where it is very objective and selective to help the researcher in providing the justification to make generalizations from the investigated sample from a total of 149 respondents from various regions in Indonesia. The findings on this research are entrepreneurial learning is influencing the entrepreneurial intention of Indonesian women with the help of two mediations, which are attitude toward entrepreneurship and perceived behavioral control. Subjective norms is found has no significant influence on growing the entrepreneurial intention of Indonesian women.