Live streaming commerce is a novel form of an e-commerce platform, which works by establishing a temporary virtual community shared by streamers and customers in real time. With the popularity of live streaming shopping, many e-retailers adopted this new platform to promote their products in an effort to boost their sales volume. On the basis of signalling theory and social exchange theory (SET), this study proposes a research model to examine the informational signals and customer-streamer exchanges that two parties shared using live streaming platform. An online survey with 735 samples was collected through a professional online survey service platform (i.e., Wenjuanxing) to measure our model. Our results indicate that both service-centred signal (interaction quality) and product-centred signal (streamer credibility) have significant positive influences on customer evaluation of information quality. The results also denote that the received information quality acts as a significant predictor of customer engagement and buying tendency. Moreover, the results confirm the mediation role of customer engagement in predicting impulsive buying tendency, and the moderation effects of guanxi orientation on customer engagement and impulsive buying tendency. By synthesizing the preceding findings, theoretical and practical implications are discussed in the context of live streaming commerce.

With the development of globalization, exchanges and cooperation between countries sub-regions have been promoted day by day. China and India are not only the most populous countries in the world, but also the largest developing countries in Asia. Strengthening exchanges and cooperation between the two countries in the political, economic, social and cultural fields will not only make outstanding contributions to peace and development in Asia and the world at large. However, due to historical and practical reasons, the exchanges and cooperation between China and India need to be improved in terms of both depth and breadth. In the 21st century, as an effective response to the impact of globalization, the development of transnational education cooperation has increasingly become an important aspect of Sino-Indian exchanges and cooperation. However, due to the problems left over from history, political mutual trust, social and cultural differences, inadequate economic exchanges and other problems, Sino-Indian exchanges and cooperation have shown inadequate and imperfect and other problems. In 2013, after the “BRI” put forward, India, a big country in South Asia known for its “inclusiveness”, showed a “skeptical” and “negative” attitude towards it. “Civilizations communicate because of diversity, learn from each other, and develop because of mutual learning”, while “people are the best carrier for civilization exchanges.” Therefore, in this context, China and India need to strengthen education cooperation in order to better realize the exchanges and mutual learning between the civilizations of the two countries.

  The purpose of this study is to examine the determinants of union commitment and union participation intention based on the social exchange perspective and apply implications to union setting to improve union management. The results are as follows：First