The Farm Revival Program of the Farm Land Bank, implemented in 2006, initiated as the Agricultural Land Bank's business proposal to achieve efficient usage of farm land. Also, expansion of Farm Revival Program will bring positive effects when considering the fact that Farm Revival Program contributes to farm liability issues and management improvements. However, despite the importance of Farm Revival Program, searching for improvement methods through a rural demand survey is very insufficient. The following research limits the target to farms that applied for the management redemption project within Gangwon Province and examined the application motivation, project satisfaction, and demands of the farms. This research holds value as a fundamental data which reflects the demands of farms to better manage Farm Land Purchasing of the Farm Land Bank.

Under high agricultural automation in rice farming, cultivation acreage expansion can be considered for the economies of scale. Also, considering the circumstances of higher ratio in leased farms than independent farms, Long-term Leasing Business of Farmland can be the most public and transparent method to expand cultivation acreage for lease farming. Therefore, this research observes the various factors such as application motives, satisfaction, and demands of Long-term Leasing Business of Farmland, which the importance is on the rise and serves as a means to increase agricultural expansion, as well as its operational performance analysis. The research results and implications are as follows. Long-term Leasing Business of Farmland have positive effects such as ensuring stable farming through documental contract, providing convenience because the lease contractor requires no meetings during the contract period, providing opportunities to expand the farm size, and acquiring economical gain which is linked to satisfaction aspects of the businesses. On the other hand, demands such as strengthened business advertisement, writing business documents by correlating with related organizations, and clear lease price configuration were made by the businesses. To bring improvements, this research proposes; 1) expanding support to related businesses, 2) providing convenience through related organization correlations, and 3) configuring clear lease prices considering the regional conditions.