This study analyzes the impact of import country environments on Korean fishery exports. To achieve the research objective, focusing on trade facilitation and import market aspects, the import country environment was modeled and analyzed by panel gravity analysis technique. In the basic export model considering only the trade facilitation aspect, agriculture and institutional factors had a significant impact on Korean fishery exports. However, when considering both trade facilitation and import market aspects, it was found that import market aspect had a greater influence on Korean fishery exports than trade facilitation aspect. Specifically, the import market factor that had the most positive impact on Korean fishery exports was the GDP of the import country. GDP, representing the economic scale of the country, indicates consumer purchasing power through per capita GDP. Hence, a higher GDP level implies a higher consumer purchasing power, suggesting a higher potential consumption of fishery products. The second positive factor influencing Korean fishery exports was food imports in the import country. Therefore, to expand Korean fishery exports, it is essential to target countries with high levels of GDP and food imports. Conversely, factors negatively affecting Korean fishery exports were merchandise imports and population in the import country. Therefore, countries with high levels of these negative factors should be managed as demarketing targets. Additionally, trade facilitation variables, which have relatively smaller influence, such as transparency and institutions, also significantly impact Korean fishery exports. While transparency has a positive effect, institution has a negative effect. Thus, to expand Korean fishery exports, strategies should focus on countries with high transparency and less stringent institutional regulations.