In recent years, various policies have been conducted for the activation of the value chain for 6th industrialization of agriculture, which is aligned with creating job opportunities and start-up as well as value added enhancement. For this reason, this study seeks measures to kick-start application and development of a model to raise the success rate of startups and reduce the risk of market throughout surveying 168 6th industrialization management bodies about their start-up and business, and benchmarking of best practices, a case consistent with the value chain system of 6th industrialization of agriculture. Main findings are three-folds: First, it is necessary to raise the success rate of startups by means of the compatibility of the capital scale, low cost and life cycle of ideas. Second, the living lab for sharing ideas and collaboration is needed in the value chain system. Third, the living lab model is promoting rural community development and farm household income.