현재 우리나라의 20·30 청년층의 지역이탈이 사회문제로 대두되고 있 다. 본 연구의 목적은 청년층의 지역환경의식이 이주의사에 미치는 영향 과 이 과정에서 지역만족도의 매개효과를 분석하여 청년층의 지역이탈 방지를 위한 정책적 시사점을 제안하는 것이다. 조사대상은 ‘2022년 부 산사회조사’에 응답한 20·30대 부산지역 청년층 4,768명이며, 연구결과 는 다음과 같다. 첫째, 수질환경, 토양환경, 소음·진동환경 인식은 청년층 의 이주의사 결정에 직접 영향을 미치는 것으로 나타났다. 둘째, 토양환 경과 녹지환경인식은 지역만족도를 매개로 이주의사 결정에 간접적 영향 을 미치는 것으로 나타났다. 특히 녹지환경인식은 긍정적일수록 지역만 족도에 긍정적인 영향을 미치며, 지역만족도를 통해 정주를 유도할 수 있다. 셋째, 대기환경 인식은 지역만족도와 이주의사 결정에 유의미한 영 향이 미치지 않는 것으로 나타났다. 이러한 연구결과를 통해 청년층의 거주지 선택에 경제적 요인외 지역환경여건도 중요한 요인이란 점을 확 인하였다. 그리고 정책적 관점에서 지역의 수질개선, 소음·진동 규제강 화, 위생적 폐기물처리, 친생태적 녹지공간 조성 등의 사업을 제안하였 다.

Purpose - The Millennial Generation, which grew in the wake of the spread of the Internet and rapid changes in the media environment, is rapidly moving from the traditional broadcasting environment to the Internet-broadcasting environment in terms of content acceptance. With the emergence of UGC (User-generated content), the change in the status of single-person content creators enables the growth of multi-channel networks (MCN), a new content-distribution platform and an agency concept for single creators. Youtube-based MCN produces multiple single star producers and casts and provides its own video series through Youtube. It is also emerging as a major M&A target for global media providers in terms of providing content to a wide range of consumers with the same interests and consumption characteristics. In addition, for the Millennials generation, which are part of their lives, MCN is becoming the most suitable media for TGIF (Twitter, Google, i-phone, Facebook). Accordingly, this study defines newly emerging MCNs and analyzes the factors for accepting MCN-produced content based on the push-pull-mooring (PPM) model. Research design, data, and methodology - An empirical analysis is performed through a questionnaire survey. For this purpose, 204 people who have experience of watching MCN were studied. Collected data is processed through analysis of a structural equation model using R to test the hypothesis. Results - For the MCN service to become an alternative to existing media, it is necessary to continuously promote cultural diversity and diversity of attempts that conventional media cannot provide. It is the attractiveness of the alternative that has the greatest influence on the intention to switch to a MCN service. When we look at MCN content so far, certain patterns such as game progress, introduction, food, and chat rooms have already appeared. We need to overcome this and develop a completely new conceptual content that we have never seen before. This requires a more generous viewer perception of the topics covered. For diversity, linguistic and verbal violence should be tolerant in common sense to provide a foundation for securing cultural diversity. Conclusions - In this study, we tried to develop a comprehensive approach to the substitution effect of MCN. In terms of academic achievement, the PPM model is used to enhance the utilization of media and broadcasting. Practical implications are to provide an analytical framework for verifying alternative or complementary effects when viewers switch to MCN.