As Hollywood relies heavily on global markets, it is particularly important for studios to understand how their decisions, including on casts, may affect their movies’ box-office in foreign markets. Anecdotal evidence shows that casting actors with similar facial features may be problematic in foreign markets, often disorienting international audiences.

Owing to the government’s positive policies and its own continuous development, China’s film industry has gained a significant progress and already occupied an important part of the domestic film market. However, under the new situation dominated by the Internet, the pace of reform of the film industry’s operation mode is comparatively so slow that the existing operating system cannot adapt to changes in the film market. By contrast, the film industry in South Korea has sprung up again in the entire Asian market after a deep recession. Thanks to the reconstruction of the South Korean film industry operating system as well as a series of supporting policies of Korean government, a new “South Korean Trend” is formed. This paper will analyze the demerits of the operation mode of the film industry in China and try to explore effective ways which is beneficial to the development of China’s film industry through comparing China’s and South Korea’s film industries’ current development and operation mode under the “New Media” environment driven by the Internet.