The study of odor generation conditions in urban areas which were outside odor controlled(or management) areas were investigated using the air dilution olfactory method and instrumental analysis in Incheon city. From the study the generation of odor from residential sources and industrial sources was different from region to region. Odor intensity was high in industrial regions in the afternoon, but was low in school regions in urban areas. From the analysis, more effective regional policy suggestions to address different kinds of odor problems in urban areas are proposed.