The mechanism of micro-bubble generation with a pump is not clarified yet, so the design of water treatment systems with a micro-bubble generating pump is based on trial and error methods. This study tried to explain clearly quantitative relationships of experimental micro-bubble concentration (Cair) of continuous operation tests with a micro-bubble generating pump and theoretical air solubility. Operation parameters for the tests were discharge pressure (Pg), water (Qw0) and air (q0) flow rates, orifice diameter (DO), and retention time (t). The experimental micro-bubble concentrations (Cair) at 4.8 atm of discharge pressure (Pg) were in the range of 21.04 to 25.29 mL/L. When the retention time (t) by changing the pipe line length (LP) increased from 1.22 to 6.77s, the experimental micro-bubble concentrations (Cair) increased from 25.86 to 30.78 mL air/L water linearly. The dissolved and dispersed micro-bubble concentrations (Cair) are approximately 4 times more than the theoretical air solubility.