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        2023.07 구독 인증기관·개인회원 무료
        Extant studies assessing determinants of peer-to-peer (P2P) accommodation prices have mainly focused on individual listing-level analysis, with a less attention to inter-regional dynamics between cooperation and competition. While Airbnb has announced how to set a pricing strategy tool called “smart pricing” to help hosts gauge rental rates, many hosts find that its suggesting prices are too low, failing to offer a robust picture of their destination market (Jiang et al., 2022). This calls for a research on how P2P accommodation hosts can benefit from coopetitive pricing strategy – a hybrid behavior of cooperation and competition that occurs among hosts or regions (Chim-Miki & Batista-Canino, 2018).