PURPOSES :This study intends to estimate the tangible benefits derived from the integration of operations of an Express·Intercity Bus Terminal and a Highway Service Area.METHODS:For the study, a highway service area was chosen to function as a bus terminal, integrating its services with that of a nearby bus terminal plagued by operating losses. The exercise also helped improve mobility owing to the introduction of local buses between the terminals and utilization of the existing infrastructure such as rest areas. Thus, a terminal that was not being utilized for its intended functionality was integrated with an existing facility to improve the utilization of both and subsequently aid local development. The impact of the exercise was then measured by evaluating the variation in utilization efficiency, operating costs, travel time between two regions (Seoul-Jeomchon and Seoul-Geumsan), and the social costs before and after the integration of the two facilities.RESULTS:The impact of the integration was an increase in utilization efficiency, a decrease in operating cost, a decrease in travel time, and a decrease in social cost in both the regions. The benefits of improved utilization and cost saving can be passed on to the citizens in the form of discounts. A local power generation facility will eventually replace the bus terminal, which can revitalize the local economy.CONCLUSIONS:The integration of the highway service area with the bus terminal is expected to have a win-win effect on the passengers as well as the operators. The study also proposes a sustainable strategic plan for existing terminals and rest areas to implement a method to compete with KTX transportation.

현재 부산항은 위기에 처해 있다. 외부적으로는 세계적인 경제불황으로 전반적인 물동량 감소도 있지만, 신항개장 이래로 북항과 신항 간의 물동량 유치를 위한 출혈경쟁으로 터미널 채산성이 악화되고 부산항 이미지가 크게 손상되고 있다는 점이다. 이는 근본적으로 부산북항이 하역사위주의 운영사로 난립되어 있기 때문이다. 이에 따라, 본 연구에서는 부산항의 문제점을 해결할 수 있는 북항터미널의 통합유인요인이 실질적으로 부산항의 경쟁력제고에 얼마나 영향을 미치는 지를 실증분석하였다. 실증분석결과에 의하면, 북항터미널 운영사를 통합하여 글로벌 터미널 하여야만 선사서비스능력, 항만생산성을 제고시켜 긍극적으로 물동량 증대와 동북아허브항만화에 기여할 것으로 나타나고 있어 부산항 경쟁력제고를 위해 부산북항 터미널의 통합이 정책적으로 시급함을 보여주고 있다.