Technologies, such as Artificial Intelligence (AI) and robotics are emerging as a new way to improve services, readjusting and impacting all business industries and relationships among people (Loureiro et al., 2021; Makridakis, 2017; Mingotto et al., 2020). The hospitality industry is no exception to this (Mingotto et al., 2020) since a quick growth in the use of robots and AI in this industry has registered a turnover of 249 million U.S. dollars (International Federation of Robots, 2021). However, very few of the existing studies highlight the customers’ perspective and sentiments on service robots (Luo et al., 2021) or the robot-human interactions/ customer service experience (Choi et al., 2021). Thus, further studies in the enhancement of human well-being through transhumanistic technologies, close relationship marketing capabilities, and the evolution of the engagement process between humans and AI-enabled machines are necessary (Loureiro et al., 2021). This research intends to understand how different types of robots influence customers’ perception of the service provided. Therefore, the following research questions are proposed; Can humans develop feelings of identification with a service robot? Can the identification that customers perceive between themselves, and service robots be strong enough to influence the creation of a close relationship between both parties? What are the features of service robots that heighten customer well-being?

In this study, services for promoting health were provided to kindergarten children. As u-Health services for children, services centered of positioning of children are provided. However, since problems related with obesity and mental health are increasin

This research progresses wellness service for preschool children’s health promotion. The actual preschool children’s health is in progress for a service to consider some special people, and as children’s care service a service for children’s location recognized is inn progress. However, children’s heal custom gives influence upon them till they are adult, and children’s health development state is very important. This research, aiming at this point, provided preschool children with wellness concept youth health service for children’s health promotion, and which as a result of its service performance satisfied their parents, and made a diagnosis in advance for hyperactive children about their mental health.