This study aimed to explore the impact of AI image generators on the affective factors of college-level English learners and the correlations among these factors. During a four-week instructional period, 65 participants were asked to use Midjourney as an AI tool for their user experiences. Affective factors including interest, confidence, and participation were measured through pre- and post-surveys. Using Jamovi for analysis, significant improvements were discovered across all affective factors. Noteworthy improvements occurred in confidence, indicating a favorable impact by AI-generated images on English learning. Additionally, correlation analysis demonstrated significant positive relationships between interest and confidence, as well as confidence and participation. This confirms the interconnected nature of these affective elements in the learning process. The findings suggest that the educational use of image-generating AI tools can beneficially influence English learners’ affective domains. The study calls for further investigation into the pedagogical applications of image AI to foster a more interactive, engaged, and self-assured attitude towards language learning.

The purpose of the study is to examine the effect of VMD image appropriateness in apparel shopping contexts. Two competing models are utilized. The first model is developed from the emotion-cognition theory which explains that environmental cues(i.e., VMD image appropriateness) generate consumers' emotion, and in turn, consumers' behaviors. The second model is developed based on the cognitive theory of emotions and posits that environmental cues stimulates consumers' cognitive perceptions of retail environments, subsequently influencing consumers' emotional and behavioral response. A 2(VMD image appropriateness: high vs. low) between-subjects factorial design experiment was conducted. Female college students(n=592) participated in the experiment. Using structural equation modeling the study found that the emotion-cognition model better explains the effect of VMD image appropriateness on consumers' emotional, cognitive, and behavioral responses.