The purpose of this paper is to examine the term ‘agassi’ by analyzing the pattern of actual language use of it in the aspect of sociolinguistic perspective. Through this work, it will be possible to figure out the change of meaning of the ‘agassi’, and the causes of conflict situations of using it in modern society. In chapter 2, the difference between ‘agassi’ as an address term and as a reference term is represented. Chapter 3 shows the chronicle change in the use of ‘agassi’ being originated from its etymology, ‘agissi’. It turns out that the use of ‘agassi’ has evolved for in the order of Honorific form, kinship and Non-Honorific form. Chapter 4 investigates the tendency and its cause of the negative interpretation of ‘agassi’ in modern society. The reason why the address term ‘agassi’ causes social displeasure is because it is regarded as ‘sexual objectification’. It can be subdivided into three categories: ‘agassi’ is (1) the expression that emphasis sex in social life, (2) associated with specific occupational groups which is socially unacceptable, and (3) used often in the situation of sexual harassment.