Culture, as the sum of human knowledge, beliefs, ethics, laws, customs, etc., is always affecting the way people think, talk, live and work, and affect people's thinking and behavior. Different nationalities and regions determine that people in various countries and regions have different cultures, and even a country and a region have multiple cultures. Modern sports have been operating in a globalized economy. In the past ten years, the trend of international sports development has become more obvious. Sports has promoted the process of globalization by developing a global mass consumer culture. In the field of sports management, cross-cultural issues also arise, and the collision of different cultures is always of great significance to how to manage sports organizations. This article analyzes the cultural differences in the process of cultural and intercultural sports management, explores the issues of cultural conflict and cultural integration encountered in sports management, and combines sports management with crosscultural management strategies in the field of international commerce Corresponding approaches are put forwar.

Purpose - This paper discusses cross-cultural management (CCM) in China and how its business students get prepared by university cross-cultural management courses for an international market. Research design, data, and methodology – It was therefore decided to do an online content analysis looking at CCM courses offered by a number of Chinese universities first, and second to conduct a quantitative survey on CCM courses as well as topics among Chinese undergraduate business students at a large Eastern Chinese university. Results - From fundamental aspects, seven Chinese cultural standards emerge which highly influence the behaviour of the Chinese. There is a tendency to imply the integration of not only local but also cross cultural issues in academic management courses. Besides Hong Kong, there are currently 17 Chinese universities and schools accredited by the Association to Advance Collegiate Schools of Business (AACSB) that explicitly requires cross-cultural management competencies in undergraduate and graduate degree programmes. In addition, the study confirmed that two-third of the sample (Chinese undergraduate business students) had taken cross-cultural management courses. Conclusions - The results of this research have made it clear that Chinese universities and schools are aware of the importance of cross-cultural management competencies.

This is a case study which examined the topic management behavior of three participants in a cross-cultural con- versation. The research questions were: 1) in what ways was the global topical move structured?; 2) Were there recurrent discourse patterns that implicated topic change? For the study, the participants` talk was recorded, transcribed and analyzed through conversational analysis. In global topic management, the native speaker of English had the most dominant role while the nonnative speakers served as passive recipients. The common topic change indicators in local topic management were questions, pause, and the discourse marker ``so.`` In using these, some differences were observed among the participants, which might be attributable to crosscultural differences or the nonnative speakers` lack of confidence. The pedagogical implications were also discussed.

In the last several years, South Korea's shipbuilders have been dominating global shipbuilding. Thus, many global suppliers in the shipbuilding industry, especially German supply companies, are eager to get the Korean major shipbuilders as their customer. This study analyzed the different ways of business behaviours of German and Korean businessmen regarding customer-supplier relations. Furthermore, this paper aims to examine the kinds of challenges the international businessmen are confronted with and how this affects everyday business between German suppliers and Korean customers, using several case examples. Finally, backgrounds of cross-cultural problems and conflicts of German-Korean business relations are identified and explained.