As product packaging becomes an increasingly important tool for conveying brand images to consumers, eco-friendly packaging (EFP) is being extensively adopted by fashion companies. Given this trend, the need for research examining consumer responses to fashion products featuring EFP has increased. This study investigates the effects of attitude and subjective norms on consumers’ purchase intention of fashion products using EFP, and further explores the moderating roles of gender and ethical self-identity (ESI). A survey including 360 male and female consumers in their 20s and 30s was conducted, and the data were analyzed using multiple regression analysis. The results indicate that both attitude and subjective norms positively influence purchase intention. Gender moderated the relationship between subjective norms and purchase intention, with males exhibiting higher purchase intention than females when influenced by social norms. ESI also moderated the relationship between attitude and purchase intention, as well as between subjective norms and purchase intention. Individuals exhibiting higher levels of ESI showed stronger alignment between their attitudes or perceived norms and their purchase intention of EFP products. These findings provide valuable insights and establish a foundational understanding of the key determinants of purchase intention for fashion products with EFP. Furthermore, they provide theoretical insights into sustainable consumer behavior and offer practical implications for fashion marketers seeking to promote eco-conscious consumption.

To control western flower thrips (Frankliniella occidentalis), a significant pest of peppers, the control effects of eco-friendly agricultural materials were tested when treated alone and in combination. The control effects of yellow sticky roll traps installed on the stem, predatory natural enemy (Hypoaspis miles) inoculated on the stem, and plant extracts (50% custard apple seed oil + 10% cinnamon extract) sprayed on the foliage were 45.3%, 36.6%, and 50.2%, respectively, when treated individually. Meanwhile, when three eco-friendly agricultural materials were comprehensively applied, the control effect was maintained between 62.4% and 80.9% compared to untreated conditions during the pepper harvesting season. These methods can be utilized for the eco-friendly control of western flower thrips in pepper greenhouses.

시설 고추 주요 해충인 꽃노랑총채벌레(Frankliniella occidentalis)의 방제를 위해 유기농업자재들의 단독 처리 및 종합 투입시 방제 효과를 검정 하였다. 황색끈끈이롤트랩은 지제부에 설치하고, 포식성 천적(Hypoaspis miles)은 지제부에 접종하며, 식물추출물(커스터드애플시드 오일 50% + 계 피 추출물 10%)은 경엽살포하는 방식으로써 각각의 단독 처리시 방제 효과는 45.3, 36.6, 50.2%였다. 한편, 3종의 유기농업자재들을 종합 투입했을 경우 고추 수확기 방제 효과가 무처리 대비 62.4~80.9%로 유지되어, 시설 고추 꽃노랑총채벌레 친환경 방제용으로 활용이 가능할 것으로 생각된다.