The research examines the influence of emotions on tourists’ visit intention towards sustainable tourism and evaluation by using the application of an electroencephalogram (EEG). This method can give objective information about tourist emotion reactions towards sustainable tourism experiences that will drive tourists’ visit intention. The main research objective was to observe and evaluate consumer’s brain activity in different brain regions while they were being exposed by sustainable tourism experiences as stimuli. The participants consists of 30 local and foreign tourist, have normal vision, right-handed, and are considered as potential visitors of sustainable tourism destination. The participant’s brain activity was collected using neuroheadset (EEG) with an international 10/20 system. Analyzing of tourists’ emotions may help marketers to build their customer's experience and reach their target markets more effectively and develop strategies to ensure that the consumer’s attracted.

본 연구는 12주간의 핀수영 운동이 남자 청소년의 뇌파, 혈압 및 안정 시 심박수에 미치는 영향을 규명하는데 그 목적이 있다. 18명의 남자 청소년을 핀수영 운동집단 9명과 통제집단 9명으로 구성하였다. 핀수영 운동집단은 12주간 주3회 60분씩 핀수영을 실시하였다. 측정된 자료 중 뇌파변인들은 이원변량 반복측정 분산분석(Two way repeated measures ANOVA)에 의해 분석되었고 안정 시 심박수와 혈압 변인들의 분석은 공분산 분석(ANCOVA)과 대응표본 t-test(Paired t-test)를 실시하였다. 결과적으로 핀수영 집단에서는 Alpha파와 SMR파의 유의한 증가가 나타났고, Theta파의 유의한 감소가 나타났다. 통제집단에서는 Alpha파의 유의한 감소가 나타났다. Alpha파, Theta파와 SMR파 모두에서 시기와 집단 간 유의한 상호작용이 나타났다. 또한 핀수영 집단에서 안정 시 심박수, 수축 및 이완기 혈압의 유의한 감소가 나타났고 안정 시 심박수와 수축기 혈압에서 집단 간 유의한 차이가 나타났다. 하지만 이완기 혈압에서는 집단 간 유의한 차이가 나타나지 않았다. 이상의 결과로 12주간의 핀수영 운동은 청소년의 뇌파, 안정 시 심박수 및 혈압에 긍정적인 영향을 미친 것으로 보인다.

Objective & Methord : The aim of this study is to examine the effects of indirect moxibustion at the PC6(Naegwan) on normal human beings using power spectrum analysis. Electroencephalogram(EEG) power spectrum exhibits site-specific and state-related differences in various frequency bands. 8 channels EEG study was carried out in 10 subjects(3 females and 2 males). Result : Average value of alpha-wave is decreased significantly in moxa treatment group of real acupoint(PC6) comparing 'before' and 'during' , 'before' and 'after' of the experiment. In non-acupoint(near LU5) group, Average value of alpha-wave is decreased significantly comparing 'during' and 'after'. Alpha value of Both group was decreased according to the degree and the difference is rapid in 'during' - 'after' block. Compare the treat of real acupoint with non-acupoint, there was non significant difference. Conclusion: These results suggested that moxa treatment can revitalize normal human and the influence moxa treatment is more powerful then acupoint-nature. For these reason, usage of substitute moxa for acupuncture is not reasonable.