This study was surveyed and analyzed in 2005 year for environmentally-friendly rice’s production 78 farmers in korea. The major results was as follows : The average age of farmers were 54 years old, the experiences of environmentallyfriendly rice’s production farms was 7.4 years, the cultivated scales of environmentally-friendly rice’s production was 3.4ha. The 74%’s Farmers of all unified rice"s breeds for rice’s production of high-grade in quality, the ranking of rice’s breeds selection were the high-grade rice’s breeds of government＞japan rice’s breeds. The control of damage by blight and insects were needed environmentally-friendly control, the endured study of this control were very important. To cut down cost of the environmentally-friendly rice for income security of farmers and sustenance of farming will. To receive reasonable price of environmentally-friendly rice, the brand image were raised to consumers, the variety and miniaturization of rice packaging unit were needed in view of consumers. In addition to must be campaigns of publicity through the press and event to consumers, were managed the exchange of rice goods and exchanged e-mail together consumers for the maintenance of confidence. To drive direct marketing between environmentally-friendly rice farmers and consumers through experiential marketing, to diversify the marketing channel. To strengthen public relations at regional level and relationship at the consumers.