The purpose of this study is to develop customized suit designs incorporating flower and bird painting patterns from Korean folk painting and to propose differentiation strategies for customized fashion design in Korea. The research was conducted in three stages. First, concepts and types of customization were examined through theoretical analysis, identifying the characteristics of customized design. Second, flower and bird painting patterns found in Korean folk painting were classified according to their symbolic meanings and developed into digital patterns. Third, flower and bird painting patterns from Korean folk painting were utilized in the suit designs following the principles of customized design. The results are as follows. Customizations were classified into three types: simple combination, selective adjustment, and creative assembly. The characteristics of customized design were identified as customer participation and product modularity. The symbolic meanings of the flower and bird motifs were categorized into six themes: happiness, wealth, longevity, fertility, love, and protection against evil. The resulting digitally developed patterns sought to integrate traditional cultural elements into customized fashion design. The final suit designs demonstrated hyper-individuation through modular assembly, enabling both customer participation design and product modularity. Detachable elements that modularize the jacket structure enhanced customizability while promoting sustainable and eco-conscious design practices.

고도의 경제성장을 이루고 있는 현대 사회에 다양한 미술사 조가 계속 나타나고, 전통문화와 사회현실과의 갈등, 고대 문명과 외래문화의 충돌은 끊임없이 일어나고 있다. 이런 상황에서 새로운 그림의 형태도 파생되고 있다. 각종 회화의 새로운 도구, 신소재, 새로운 관념, 그리고 다른 예술 형식의 도입과 벤 치마킹으로 인해, 공필 화조화는 예술적 특징, 형식 언어, 미학적 스타일이 다원화하는 구조를 보이고 있다. 본 논문은 당대의 공필 화조화의 창작 제재, 전통 선묘 혁신, 디자인 색채의 응용, 새로운 구도의 추구, 그리고 아름다운 예술적 경지에 대한 추구 등 방면에서 당대의 공필 화조화 소재와 표현의 다양한 측면을 자세히 묘사하였다. 그러므로 본 연구에서는 공필 화조화의 회화 형식을 풍부하게 하고 당대의 공필 화조화의 혁신을 넓히기를 바란다.