The essence of "ideological and political education-oriented course" is not only an educational method, but also an educational idea. The implementation of "ideological and political education-oriented course" is of great significance for implementing national ideological education and improving the effectiveness of ideological and political work in universities. It is also a necessary way to effectively play a major role in educating students in classroom. Digital Media Art courses have the unique advantages of enhancing the enjoyment and attractiveness, effectiveness and persuasion, as well as interaction and affinity in the implementation of the "ideological and political education-oriented courses" reform. It is beneficial to realize the teaching design and goal of multi-dimensional education with "ideological and political education-oriented course". In the specific implementation path, it should keep up with the times and take multiple measures. It can be pushed forward by following the principle of curriculum construction, returning to the original idea of education, applying information technology, inheriting outstanding cultural genes, and playing party committee's key role.