PURPOSES : In this study, the causality between smart parking user services and its satisfaction level was analyzed statistically, and a smart parking priority decision model was established in terms of the user side. METHODS :The results of the Daegu Metropolitan City survey for the parking state, parking fee, transfer, convenience of use, facilities, and safety that could influence smart parking user satisfaction were used. A structural equation model in SPSS 26 and AMOS 26 programs that facilitates hypothesis testing and importance factor analysis between observed and latent variables was used. RESULTS : The results demonstrated that the importance factor loading on smart parking user services was in the following order: convenience of use (0.996), parking facilities (0.814), safety (0.803), parking information (0.706), transfer (0.618), and parking fee (0.426). Among them, the parking fee was not quite influential in decision making. CONCLUSIONS : The most influential user service on smart parking information systems was the convenience of use, in which congestion in parking lots and parking time were the most influential variables. The most influential variables were in the following order: in parking facilities, the route design of vehicle flow and size of the parking garage; in safety, the entrance location and the level of wear; in the parking state, the availability of parking space and parking fees; and finally in transfer, the convenience of transfer to other modes and the number of transfer parking lots.

모바일 MMORPG는 게임 시장을 주도하고 있고 더욱 발전할 것이다. 많은 게임의 출시에도 불구하고 UI등 디자인설계 요인에서부터 소프트웨어 품질요인까지의 종합적인 MMORPG 설계연구가 부족한 상황에서 사용자들이 원하고 선호하는 세부 설계요인을 찾는 것은 매우 중요하다. 본 연구는 모바일 MMORPG의 사용자와 개발자가 객관적인 시각에서 양자가 만족하는 핵심적이고 중요한 게임 설계 요인을 찾고자 시도되었다. 실증분석은 이론적인 연구들을 기반으로 모바일 MMORPG 설계 요인들 3단계로 계층화하여 그 중요도는 계층분석과정(AHP)을 통해 검증하였다. 설계 요인의 중요도는 재미 요인, 구성 요인, UI 요인, 시스템 요인, 환경 요인 순이고 재미의 중요성에서는 도전 재미가 가장 중요하며 도전 재미에서는 보상이 중요하다는 결과를 얻었다. 재미 요인 중에서 새롭게 추가한 우월성이나 대결성을 포함하는 경쟁 재미가 다양성, 탐험성을 포함한 상상 재미보다 높게 나온 다. 이는 수많은 사용자가 길드, 혈맹, 진영 종족단위로 경쟁하고 협동하며 즐기는 모바일 MMORPG의 특성을 반영한 것으로 생각된다. 본 연구는 MMORPG 설계 요인들을 분석 추출 하였으며 중요도를 파악하여 모바일 MMORPG 설계 능력 향상에 기여할 것으로 생각한다.

The fashion product image preference changes depending on one’s lifestyle and personal inclination. Women want to show the fashion product image preference, often through their clothing and makeup choices. Brand image includes those elements related to the brand. Advertising is the primary method for introducing brands. This study was conducted to investigate the effects of fashion product image preference on emphasis of brand image and advertising factor evaluation targeting working women in their 20s and 30s. The fashion product image preference was s sophisticated image. Preference for a sophisticated image has a significant effect on emphasis of brand image when selecting fashion products. Emphasis of brand image has a notable effect on the brand direct advertising factor evaluation. Fashion product image preference has a significant effect on both brand’s direct and indirect advertising factor evaluation. When selecting a fashion product (clothing and cosmetics), brand image importance was found to have a positive effect on a brand’s direct advertising factor evaluation. Therefore, fashion companies should take advantage of their brand logo. Companies should also pay attention to clothing and product containers used in advertising to show the brand. In addition, every company should create an advertising image that represents their overall brand, by using a combination of detailed advertising factor evaluation.