Customer experience is a top priority for business executives and a competitive ground for marketing. Business-to-business (B2B) customer experience is more intricate as it involves multiple actors with distinct roles and objectives, necessitating more customization and knowledge. Hence, it is paramount for organizations operating in the B2B space to understand and enhance the customer experience to gain a competitive edge. This complexity is further amplified in cross-border settings where partners face additional differences and distances, requiring even more mutual adaptations than in domestic business interactions. In such scenarios, individuals involved may significantly differ in terms of culture, language, and business practices.

This study evaluated Jichang Garden in China, which features various visual arrangements for landscape experiences. The purpose of the study was to understand concrete landscape arrangement methods and structure and to analyze the landscape experience therein. The results indicated the following elements. Water spaces in Jichang Garden created synesthetic multi-layers constructed by the sounds of the Eight-pitch stream. A multi-layer landscape structure was created through symmetrical and borrowed landscapes displayed in the buildings centering on the pond. The pot-planting landscape reveals axial and complementing landscapes that extract and separate aesthetic objects from plain walls and distracting surroundings to evoke the profound beauty of mountains and waters. By creating walkways and frameworks, the corridors serve as dividing landscapes that create a sense of direction and dynamics and divide landscapes. The moon gate and openwork windows create visual frameworks, while the overlapping of the framed and window landscapes creates a sense of depth, making the space more intriguing. First, the landscape experience, with framing and layering features, offer visual diversity and illusions. One may find Jichang Garden full of stories and landscapes as it often creates illusions to separate spaces while maintaining the atmosphere through the landscape composition and overlapping unusual layers. Second, Jichang Garden offers the experience of dynamic visual perception. In doing so, Jichang Garden combines standstill and mobile views, which offers opportunities and occasions for each individual to create different layers. Third, to recapitulate huge mountains and waters in nature, Jichang Garden overlaps a range of visual layers, reminiscent of nature outside the garden.