PURPOSES : It is well known that experts determined the current standard dimensions of freeway lane markings. However, rigorous engineering rationale could be insufficient regarding whether or not the standard dimensions account for how visible the markings are to the driver. In this study, we seek to optimize the dimensions of freeway lane markings to improve their visibility to drivers. METHODS: The study was conducted as follows. First, alternative lane marking dimensions were selected which could be installed in a test construction site. Second, a video recording was made while driving on the test construction site. Third, subjects were shown the recorded video and then instructed to indicate their preference from among the various lane markings. Lastly, t-tests were applied to assess the statistical significance of differences in the preferences expressed. RESULTS : According to the t-test results, there was no significant difference in the preferences expressed regarding the lane marking widths. However, with regard to the dimensions of freeway lane marking, which represents line marking lengths, gap lengths, and widths of marking, the subjects expressed a preference for specific dimensions such as 6 m:12 m,13 cm, 8 m:12 m,10 cm and 6 m:12 m,10 cm. CONCLUSIONS : In considering the dimensions of freeway lane markings and their relation to visibility by the driver, it was found that dimensions such as 6 m:12 m,13 cm, 8 m:12 m,10 cm and 6 m:12 m,10 cm.