To internalize climate-related external costs from agricultural production and food consumption Pigou taxes and carbon credits increase private costs for food. Voluntary GHG reduction program for carbon-neutral food can be advantageous over such policy measures since they avoid higher food prices for the poor. The pilot project of low-carbon agriculture certification system is to reduce GHG emissions from agricultural production and enhance the competitiveness of domestic agricultural products. This study examines producers’, distributors’, and consumers' perceptions of the low-carbon agriculture certification system and analyzes alternatives to promote the low-carbon certificated agricultural products.