In the development of policies and projects for regional development, consolidating region"s organization and organizational leadership that could establish and operate voluntary developmental plans along with active participations by regional people are important. There have been successful cases of regional agricultural products emphasizing regional characteristics by strengthening functions and autonomy of the local government based on the premise of increasing mealable relationship among local industries and maximizing the characteristics of local resources and local resource utilization. However, effective pursuing is difficult due to lack of organization and leadership. Centering around local units with their importance recognized playing the core role in the development of rural areas, other important issues are activating civic organizations essential for local development based on town units and agricultural amenity resources in rural areas by seeking methods of rearing organizational leadership, improving rural incomes by strengthening local competitiveness through environmentally-friendly agricultural products based on local units, and developing and activating farm experience related with green tour. The types of organization and leaders are analyzed by investigating approved cases of farm experience. According to the results of the analysis, we seek the methods of promoting organizations and leaders for promoting farm experiences in villages and methods of constructing support organizations for promoting farm experience centering around local government units (such as city, Kun, Eup, Myun and village).