This study analyzed what premium features significantly affect customer satisfaction and their recommendation, and what factors significantly affect product attributes. In the process, first, the loyalty program and the customer compensation program were studied to determine the impact of the customer satisfaction and recommendation. The study analyzed that quality and design of product properties had significant effects on all factors, but the brand was not significantly affected. Second, while superiority, differentiation and scarcity of luxury items are significant to customer satisfaction but superiority is only significant in relation to recommendation intention. Third, the preceding study shows that the customer compensation program has a significant impact on sales growth, but the study found that it was not for imported luxury car customers. Fourth, if the royalties program is low in awareness, it has been analyzed that the scarcity and customer satisfaction relationships among luxury goods have been adjusted. On the contrary, if there is a high level of awareness, it is analyzed that there is a control effect customer satisfaction and differentiation among luxury brands. In the conclusion, in order to satisfy customers at the import luxury car market, the differentiation of luxury goods by standard index must be strengthened and the brand must be strengthened among the attributes of the product. In addition, by raising awareness of the royalties program, the relationship between differentiation and customer satisfaction can be enhanced.

항만 간 경쟁이 심화되면서 기존 선사들의 이탈을 방지하고, 신규 선사를 유치하기 위한 새로운 마케팅 전략과 기존의 핵심서비스와 다른 차별화된 수단이 필요하게 되었다. 부가서비스와 보상프로그램의 체계를 살펴본 후, 이들 변수가 고객유지에 대한 관점에서 관계결속에 어떠한 영향을 미치는지 알아보았다. 또한 기존에 소비재시장에서 이루어진 차별화된 서비스 제공이 컨테이너터미널 대상으로 산업재시장에서는 어떠한 영향을 미치는지에 대하여 살펴보았다. 컨테이너터미널을 이용하는 고객들을 심리적 행동관점에서 살펴보았다. 이를 바탕으로 공급사슬에서 발생하는 혜택과 보상이 전환비용과 관계결속에 미치는 영향을 구조방정식모형으로 제시하였다. 제안된 연구모형을 컨테이너 터미널의 이용자를 대상으로 실증 분석하여 시사점을 도출하였다.