The aim of the current study was to investigate the impact of store attribute satisfaction on intentions of revisit and recommendation among clothing consumers. The data were collected from 319 consumers through survey and frequency analysis, reliability analysis, factor analysis, and multiple regression analysis were used to obtain results. The findings were as follows: 1. From factor analysis, seven factors were distracted: Fact 1(brand and price), Fact 2(store's facility and environment), Fact 3(product), Fact 4(transportation convenience and access), Fact 5(selling and advertisement), Fact 6(store's atmosphere), and Fact 7(salesman's service). 2. Four factors had statistically significant influence on overall satisfaction of clothing consumers. The most influential factor was Fact 2(store's facility and environment) and Fact 5(selling and advertisement), Fact 1(brand and price), and Fact 4(transportation convenience and access) showed their effects on overall satisfaction in an hierarchical rank-order following Fact 2. 3. Four factors such as Fact 2 (store's facility and environment), Fact 1(brand and price), Fact 4(transportation convenience and access) and Fact 5(selling and advertisement) in an hierarchical rank-order from Fact 1 had statistically significant impact on intentions of revisit. 4. Six factors such as Fact 1(brand and price), Fact 2(store's facility and environment), Fact 3(product), Fact 5(selling and advertisement), Fact 6(store's atmosphere), and Fact 7(salesman's service) in an hierarchical rank-order from Fact 1 had statistically significant influence on the intention of recommendation. 5. The results further showed that among seven factors, Fact 1(brand and price), ‘Fact 2(store's facility and environment), and Fact 5(selling and advertisement) had impact on both the intention of revisit and the intention of recommendation.

Purpose - The perception of the quality of the consumer's distributor's brand(PBs) is generally perceived to be lower than that of the manufacturer's brand(NB), although it is a critical factor in determining the success of PBs. Accordingly, this study examines the characteristics of the convenience store PB products and their correlation with brand trust and purchase intent in the consumers who have had experience purchasing the convenience store PBs to expand the sales variables. Further, this research shows that the marketing strategy is to increase the share of PBs by providing an empirical analysis on the effect of the product attribute factors on the sales volume associated with brand trust, purchase intent, and others. Research design, data, and methodology - The survey period of this study was approximately three weeks from December 1, 2017 to December 21, 2017. The study samples that were taken from 100 random people extracted. The statistical analysis was carried out with multiple regression analysis using the SPSS statistical package. Results - The analysis shows that the brand credibility and purchasing intention were statistically significant differences between the private convenience store private brand products. Specifically, brand trust showed a statistically significant relationship the brand images and quality levels, but the perceived value was not affected statistically. Although the intent of the purchase showed a statistically significant relationship the quality level and the perceived value, the brand image was not statistically significant in its relationship. Conclusions - Overall, it has been established that the perception value does not statistically affect brand trust for convenience store PB products, and that the brand image has no statistically significant effect on the purchase intent. These results are analyzed to be due to the influence of brand in convenience stores themselves rather than brand trust and purchase intentions that affect sales performance, which is the property of private brand food and beverage products, the perceived value of their products. Accordingly, the study found that not only did the marketing performance of the convenience store PB products be improved statistically, but also the cause of the product attributes that were not statistically significant was identified.