본 연구는 수입 자동차 브랜드에 관한 인식을 분석함에 있어 소비자-브랜드의 감성관계 진단 방식을 적용하는 것을 요체로 한다. 즉, 수입 명품자동차 브랜드들과 소비자의 관계를 진단하고, 관계성과인 참여의도와의 관계를 살펴보면서 국내 명품시장에서의 감성관계(emotional relationship) 중요성을 파악하고자 했다. 따라서 본 연구는 수입 자동차 브랜드라는 명품브랜드 시장에서 2008년 Top6의 판매고를 올린 BMW, 렉서스, 벤츠, 혼다, 아우디, 폭스바겐 등 6개 브랜드를 대상으로 사랑하는/자아투영적인/상호의존적인/책임감있는/친밀한/경외시하는 등의 항목을 감성관계 평가 구성요인으로, 관계의 성과로서는 참여의도를 3개 항목으로 나누어 설정하였다. 그리고 참여의도와 감성관계 항목간의 회귀분석 결과를 기반으로 명품브랜드와 소비자 간의 감성관계 척도의 타당성을 고려하면서 각 브랜드의 감성관계 차이를 비교 확인하였다. 또한, 본 연구는 수입 자동차 브랜드에 대하여 상대적으로 지식이 많은 집단과 상대적으로 적은 두 집단으로 나누어 지식의 정도에 따른 감성관계 강도에 차이가 난다는 사실을 밝혀냈고, 그 특성을 비교해볼 수 있었다. 이와 같이 본 연구는 소비자-브랜드의 감성관계를 평가해보는 것이 각 브랜드에 적합한 감성 마케팅커뮤니케이션 기획의 기반이 될 수 있음을 확인할 수 있었으며, 동시에 본 연구의 결과가 향후 보다 적극적인 감성관계마케팅 방안의 실증적 토대가 되어줄 수 있다는 데서 그 의의를 찾을 수 있었다.

The purpose of this study was to investigate the differences of driving performance and physiological responses between young male and female drivers for unexpected situation uSlllg a graphic vehicle simulator. The participants included 20 college graduat

대형 화물자동차의 사고는 일반적인 사고와 달리 심각한 인명피해 등을 동반할 확률이 높다. 장거리 운행이 많은 화물자동차 운전특징으로 인해 운전자의 피로 및 피로로 인한 사고가 높다. 이러한 피로와 관련된 사고를 감소시키기 위해서 외국에서는 운전자의 피로에 영향을 주는 중요변수인 운전시간, 수면시간, 운행형태 등을 고려하여 운전자의 운행시간(Hour-of-Service:HOS)을 법으로 규정하고 있다. 운송업체 또한 운전자들의 사고를 감소시키기 위해 법정 운전자 근무시간 준수를 위해 노력하고 있는 실정이다. 그러나 우리나라는 화물자동차 운전자의 피로와 관련 사고율을 줄일 수 있는 기초적인 법정 운전자 운행시간 조차 제시되지 않고 있다. 본 연구는 우리나라 화물자동차 사고사망자수를 감소시킬 수 있는 운전자의 근로기준법 제정 필요성을 제시하는데 목적이 있다. 이를 위해서 현재 운영 중인 선진외국의 화물자동차 운전자 운전시간 및 운행규정을 살펴보고 실증적 자료를 통해 운전시간에 따른 사고 위험도의 차이를 살펴보았다. 실증적 자료는 미국의 화물자동차 3곳의 사고 자료 231명의 운행일지와 사고가 나지 않은 자료 462명의 운행일지를 수집, 총 693명 운전자의 운행일지를 수집하였다. 운전자의 연속된 운행에 대한 특징을 반영할 수 있도록 time-dependent 로지스틱 회귀모형을 사용하였다. 분석결ㄹ과 운행시간 1시간부터 3시간까지 운전한 운전자 사고위험도 차이는 없는 것으로 나타났다. 운행시간이 10시간인 운전자는 운행시간 1시간인 운전자보다 사고위험도가 약 2.2배 높은 것으로 분석되었다. 결론적으로 운행시간이 증가할수록 사고위험도 또한 증가한다는 것을 알 수 있다. 또한 본 연구는 우리나라의 지역적 특성과 운전자 특성에 맞는 운전자 운전시간 설정을 위한 연구방향 및 향후 연구과제에 대하여 연급하였다.

Objective : After arranged and estimated the result of Oriental Medical Health Examination Program, considered the way of improvement and how Oriental Medicine participate in industrial health service. Results : As a point at issue of occidental medicine examination, followings have been indicated, 1) Occidental medical examination is performed by mainly test and instrument and therefore, role of doctors could be excluded and it could be diagnosed only for target disease and 2) in Korea, it could not be conducted in public medical system and therefore improvement effect of public health promotion could not be made due to increase of total medical expenses and infirmity of post management. These points are substantial limit of paradigm resided in occidental medicine and also problem caused by unique characteristics of medical system of Korea. Conclusion : According to the estimate of present special health examination for workers, it seems that special health examination forworkers is a way of specializing the purpose of special health examination and searching the group that needs a special mediation for promoting the health and preventing the disease as a part of industrial health service that needs a connection with other industrial health service. A program replaced by the health effect-oriented methods that limits the purpose of special health examination be studied. After understood the potential health disorder of workers according to where they are exposed to, it also should be contained items for the disease which can be examined in health examination.

For the stress and vibration analysis of vehicle components by computer simulation, it is necessary to find the forces acting on the vehicle components due to the road profile undulation. A precise modeling of tires is not easy due to nonlinear effects between tire-ground. Instead of precise tire modeling, this paper proposes to regenerate the road profile, which preserves the measured wheel accelerations with a linear tire model in the computer simulations. From the full car example, the proposed method in this paper shows very nice results, and thus the new method seems well-suited in virtual driving simulations. The effort to improve durability of vehicle components has been continued during test and development process. Computer aided durability analysis techniques cut down time and money compared with experiment. In this paper, the dynamic simulation of vehicle model was carried out with the MSC/ADAMS program and the durability analysis of vehicle components was carried out with MSC/Fatigue program by using load profiles generated from dynamic simulation.

쇽옵서버 피스톤로드(shock absorber piston rod)는 자동차의 충격과 진동의 흡수에 작용하는 자동차 현가장치(sus-pension equipment)부품의 일종이다. 피스톤로드는 자동차 충격흡수에 매우 밀접한 영향을 주기 때문에 제조에 있어서 고도의 정밀도와 표면 매끄러움이 요구된다. 피스톤로드의 제조공정은 선삭, 홈가공, 밀링, 건조 등 여러 공정으로 구성되는데, 여기서 품질불량에 가장 크게 영향을 주는 공정은 선삭공정(lathing

Mahalanobis Taguchi-System (MTS) has been used in different diagnostic applications to make quantitative decisions by constructing a multivariate system using data analytic methods without any assumption regarding statistical distribution. MTS performs Taguchi's fractional factorial design based on the Mahahlanobis distance as a performance metric. In this study, MTS used for analyzing automotive ride satisfaction, which measured as a CSR(Customer Satisfaction Rating). The automobile which has a good CSR score treated as a normal group for constructing Mahalanobis space. The results of this research show that two attribute (Impact Hardness and Memory Shake) have a minus gain value and can be removed from further analysis. With the linear regression model, the difference of CSR between using all 6 attributes and just using significant 4 attributes compared.

The supplier selection problem is perhaps the most important component of the purchasing function. Some of the common and influential criteria in the selection of a supplier include quality, price, delivery, and service. These evaluation criteria often co

The Automobiles with a combustion engine use a transmission for increasing drive force, reverse-move and maintaining non-load condition in general. In the Electric automobile system, output-axial can be operated just by controlling the motor manipulated with power. It also does not need reverse-gear by rotating the motor in the opposite direction. Designed to assemble two different types of planetary gear ratio and to be input torque of input-axial in sun gear and divide ring gear Ⅰ, Ⅱ and then after one of ring gear is fixed, in accordance with the planetary gear velocity ratio, the first gear has 0.136 decreased speed and second gear has 0.240 decreased speed, separately. While the planetary gear type transmission showed over the 92% of efficiency in the all of velocity range. The transmission proposed in this study can be expected to apply to the electric vehicle or others.

The friction characteristics of automotive brake friction materials that contained different ceramic content were investigated. Several kinds of raw materials, such as resin-based binder, reinforcing fiber, friction restraint, abrasive, and filling materials were mixed, pressed, and heated in order to make the brake friction materials. The contents of SiC and BaSO4 changed from 5 vol% to 20 vol%, respectively. In addition to this, the content of Al2O3 adjusted from 1 vol% to 16 vol%. The surface morphology of the SiC containing sample appeared rough while more debris was observed when the contents of SiC increased. This implies that the SiC containing brake composite was not adequate for the automobile. However, the relatively smooth surface was observed in samples that contained the Al2O3. But the roughness was low with a content of 11 vol% Al2O3 compared to the other samples. This is consistent with the abrasive properties of the samples. In the case of BaSO4 containing samples, the smoothes surface was observed in the contents of 15 vol% BaSO4. Thus, it was concluded that the 11 vol% Al2O3 and 15 vol% BaSO4 containing composite would be the optimum content for the brake composite. Similar to the results of the surface morphology, the abrasion resistance consistently decreased when the content of SiC increased. On the contrary, the sample that contained 11 vol% Al2O3 and 15 vol% BaSO4 showed the highest abrasion resistance compared to the other samples.

본 연구는 각각의 신호등 없는 교차로(T1,T2,T3)에서 좌, 우회전하기 전에 직진, 지시표, 회전 구간으로 구분하여 고령자의 눈의 움직임의 비율을 통해 고령운전자의 운전 행동 특성을 알아보고자 하였다. 고령자의 눈의 움직임에서는 Eye-marker를 사용하여 주시시간비율을 비교한 결과, 좌측주시비율만 보았을 때는 좌회전 시에 T1, T2, T3타입에서 직진과 회전, 지시표와 회전 간에 차이를 보였으며, 우측주시비율만을 보았을 때는 우회전 시에 T1, T2, T3타입에서 직진과 회전, 지시표와 회전 간에 차이를 보였다.

정보량이 많은 교차로에서 고령 운전자는 인지적인 부하로 다른 도로에 비해 교통 사고율이 높게 나타난다. 본 연구는 자동차 시뮬레이터를 이용하여 교차로에서 운전 수행 유형에 따라 좌/우회전 구간과, 직진 상황에서 생리적 반응을 측정하고 비교하기 위하여 GSR(Galvanic Skin Resistance)를 측정하였고 SPSS를 이용하여 독립표본 t-test, 대응표본 t-test, ANOVA 분석을 시행하였다. 그 결과 교차로에서 고령자집단과 대학생집단 간 연령에 따른 GSR수준 간 통계적 유의 차(P<0.01)가 인정되었으며 고령운전자는 좌회전과 우회전, 직진과 우회전 상황 GSR 분석결과에서 통계적유의차(P<0.01)를 보였으며 좌회전 시 각성수준이 가장 높아 사고수준이 높은 것으로 나타났다.

The environment of automobile industry in the world is rapidly changing. It is changing of high oil price, technology, environment and construction of competition by newly rising an economic district. Automobile company is focusing on three issue because they want to reinforce competition of automobile industry in the world. That is innovation of production profit management through quality management and Lean. Chance of success is separated in R&D, providing distribution, manufacture, distribution, selling in automobile industry. Emphasis on development process, distribution process, manufacture process, circulation and selling process for strengthening the competitiveness and guarantee. In this thesis, we try to analysis the data set period of automobile production by using survival analysis. While using mean comparison of general statistics commit mistakes, survival analysis can used for including censored data in order to heighten analysis efficiency.

The goal of this study is to propose the effective method of investigating the injurious factors and making improved plans that prevents the workers against musculoskeletal disorders at an autoparts company and the same business field with similar working conditions and process. A questionnaire were adopted to analyze the symptoms of workers' musculoskeletal disorders, and an ergonomic assessment method such as RULA, OWAS were performed to find out harmful factors of workplace and working posture. Based on the result of the evaluation, to enhance the working environment, improvement of worktable, working space, tools, and outfit was suggested, and induction of mechanical system was also suggested. It can be concluded that the method and process described in this paper could be helpful for diagnosing the musculoskeletal disorders and making improvement plans to the autopart company and the same business field with similar working conditions and process.

자동차는 첨단공업 기술이 고도로 집적되어 있는 인간-기계 시스템(man machine system)이다. 자동차에 대한 새로운 감성요구를 실현하기 위해서는 인체와 오랜 시간 접촉해 있는 시트 표피재의 분석이 반드시 필요하다. 본 연구에서는 자동차 시트 표피재의 역학적 특성과 감성을 고려한 고급감을 예측하여 고감성 내장 표피재 개발에 기여하고자 한다. 감성용어는 Softness(유연한), Elasticity(탱글탱글한), Volume(풍성한), Stickiness (끈끈한)를 설정하였으며, 이와 대응하는 표피재의 역학적 특성 치를 측정하였다. 피혁의 특성평가에 의한 결과로 resilience, bending moment, thickness와 friction 값을 얻을 수 있었으며, 이러한 역학적 특성 치를 softness, elasticity, volume, stickiness 값으로 변화하기 위해 fuzzy logic을 사용하였다. 또한 Fuzzy logic의 결과인 Softness, Elasticity, Volume, Stickiness 값으로 피혁의 고급감을 예측하기 위한 신경망 모델(Neural network)을 구성하였다. 즉, 자동차 표피재 중 피혁의 4가지 물리량으로 인간의 감성인 표피재의 고급감을 예측하여 고감성 자동차 시트 표피재의 개발을 위한 예측 모델의 가능성을 평가하였다.

In every aspect of automotive production, quality, productivity and cost are crucial matters. The purpose of this research is to improve the productivity of slip yoke for automotive propeller shaft. This paper presents how to redesign the component that c

To characterize testing bags for the interior parts and components of new vehicles, three types kinds of bags (Tedlar bag, Polyester Al bag, and PET bag) were selected and investigated.. All testing bags were initially purged with 5 L of pure nitrogen gas. Then, they were heated consecutively for four times in a chamber at 60 and 100℃ at hourlys intervals. Changes in background concentration levels of VOCs and HCHO were then measured. After the 4th heat treatment at 100℃, the background concentrations in PET bag were lower by 5 times than the ftrst time treatment. The results of PET bags were superior to the other bags under the same treatment conditions. Even without heat treatment test, the background concentrations of PET bag was also lower than the others by 2 to 6 times. Based on our results, it can be concluded that the PET bag is the most suitable for sample tests as it is physically the most stable along with the lowest background of all 3 sample bags with the least bias.

HFC-134a is currently used as a refrigerant in automotive air conditioning system replacing the ozone depleting CFC-12 refrigerant. This paper was experimentally studied on the performance characteristics of an automotive air conditioning system with variations of charging refrigerant and compressor speed. An air conditioning system was composed of laminated type evaporator, parallel flow type condenser, vane rotary type compressor, externally equalized thermostatic expansion valve and receiver drier with specifications of Hyundai Sonata Ⅱ vehicle. And the automatic measuring system of air conditioner used KTE-1000BA developed by a KT ENG Co., Ltd.. of Korea. The optimum conditions which were tested as available parameters for better performance are indicated charging refrigerant 800 g and compressor speed 1700 rpm.