AHP를 이용한 Kano 품질요소의 투자우선순위 결정에 관한 연구 A Study on the Investment Priority Using Kano Analysis and AHP
임성욱, 양정희
- 언어KOR
- URLhttp://db.koreascholar.com/Article/Detail/245179
대한안전경영과학회지
제6권 제2호
(2004.06)
pp.199-209
pp.199-209
대한안전경영과학회
(Korea Safety Management & Science)
초록
Kano(1984) distinguishes five types of Quality requirement which influence customer satisfaction; Attractive, One-dimensional, Must-be, Indifferent, Reverse Quality element. Attractive requirements lead more than proportional satisfaction. Attractive Quality requirements are the key factors of order winner and the sources of customer delight. Attractive requirements do not influence customer satisfaction equally. This study presents Kano's model using AHP(Analysis Hierarchy Process) for the priorities of attractive Quality requirements.
저자