KOREASCHOLAR

인터넷 몰입이 고객만족도에 미치는 영향에 관한 연구 A Study on the Effects of Customer Satisfaction using e-Business Flow

노무종, 류지철
  • 언어KOR
  • URLhttp://db.koreascholar.com/Article/Detail/245834
대한안전경영과학회지
제12권 제3호 (2010.09)
pp.295-302
대한안전경영과학회 (Korea Safety Management & Science)
초록

Nowadays, due to the development of computers and the information and communication technology, data processing and transmission is made very vastly and fast. The development of the technologies bring many changes and revolutions to the life of ordinary people. Although, e-Business grows continuously, it is in experimental stage in domestic area because of limits of infrastructure. Also, in spite of explosive growth of internet, the research on the internet has not been fully studied yet. The objectives of this study are that how service consumers perceive the flow of e-Business, and that what effect the makes on their satisfaction and re-purchase intention. This means that the research enables a marketing manager to take the meaning of comparative weight among the components of e-Business flow, and to provide very useful information to establish marketing strategies which are close to the consumers.

키워드
저자
  • 노무종 | Nho, Moo-Jong
  • 류지철 | Ryu, Ji-Cheol