DO VIRTUAL CUSTOMER SERVICE AGENTS IMPACT E-COMMERCE EXPERIENCE? A STUDY OF AIRLINE WEBSITE USERS - koreascholar

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DO VIRTUAL CUSTOMER SERVICE AGENTS IMPACT E-COMMERCE EXPERIENCE? A STUDY OF AIRLINE WEBSITE USERS

Ana Maria Soares, José Carlos Pinho, António Alves

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URLhttps://db.koreascholar.com/Article/Detail/401144

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Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
pp.637-638

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

virtual customer service agents E-commerce website loyalty sociability perceived visual attractiveness perceived enjoyment

목차

ABSTRACT
REFERENCES

저자

António Alves(University of Minho)
José Carlos Pinho(University of Minho)
Ana Maria Soares(University of Minho)

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