논문 상세보기

친환경농산물 구매 및 소비행태 분석 KCI 등재

  • 언어KOR
  • URLhttps://db.koreascholar.com/Article/Detail/52540
서비스가 종료되어 열람이 제한될 수 있습니다.
한국유기농업학회지 (Korea Journal of Organic Agriculture)
한국유기농업학회 (Korea Association Of Organic Agriculture)
초록

This research targets housewives residing in Daegu among whole consumers. The first step is to divide housewives into two groups, group 1 which has experience of purchasing environment-friendly agricultural products and group 2 which has no experience. Then in the next step, research proceeds to investigate perception, present behavior and future intention of purchasing environment-friendly agricultural products. Based on this, it intends to provide both basic information which is needed for producers and distributors to set their systemic marketing strategy to increase consumption of environment-friendly agricultural products and effective way to vitalize the consumption.

목차
Ⅰ. 서언 Ⅱ. 조사개요 및 분석방법 Ⅲ. 분석 결과 Ⅳ. 요약 및 결론 참고문헌
저자
  • 김태영
  • 장우환