Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris , Fashion, Culture and Design Management in Sustainable Environment (p.27-28)

MAKE ME THINK OR TELL ME A STORY: THE EFFECT OF CATEGORYINTEREST, NEED FOR COGNITION, AND TRANSPORTATION TENDENCY IN SOCIAL MEDIA ADVERTISING

키워드 :
social media,manipulative intent,transportation,analytic,holistic,storytelling

목차

Introduction
Theoretical Development
Results and Discussion
References