Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris , Fashion, Culture and Design Management in Sustainable Environment (p.51-55)

CONSPICUOUS CONSUMPTION IN EMERGING MARKETS: A SOCIAL IDENTITY THEORY PERSPECTIVE

키워드 :
luxury fashion goods,conspicuous consumption,social identity,group affiliation,low-income groups,self-esteem,materialism

목차

INTRODUCTION
HYPOTHESES
CONCLUSION AND MANAGERIALIMPLICATIONS
References