In recent years, Chinese animation has been rising, and many well-made animation films have emerged. However, most of its companies fail to design based on user experience, resulting in poor sales and slow development of the animation derivatives industry. This paper mainly starts from the design methods of user experience, discusses the development status of animation derivatives based on user experience, explores the problems existing in China's current animation derivative industry, and finally studies the design strategy of animation derivatives experience through market analysis.

Ⅰ. Animation derivatives and user experience
Ⅱ. Analysis of China's animation derivatives market
Ⅲ. Existing problems of animation derivatives based on user experience inChina
Ⅳ. Design features of animation derivatives based on user experience
Ⅴ. Experience design strategy of Chinese animation derivatives
Ⅵ. Summary
REFERENCES

• Song Xiaoli(School of Design, Jiangnan University)
• Wei Yanyu(School of Design, Jiangnan University.)