Opportunity identification is the core issue of entrepreneurship research, and it is also an important prerequisite for the development of rural tourism. Although entrepreneurial opportunity identification research has achieved more results, there is still a lack of empirical research on rural tourism single industry. Based on social capital and experience learning perspectives, using data from 139 “Minsu” in China, which is now officially called homestay inn in China, we empirically examine the effects of social capital and previous experience on entrepreneurial opportunity identification. The results indicate that scales of embedded network and resources of social network have positively effect on entrepreneurial opportunity identification. The results also show previous industry experience and functional experience have positively effect on entrepreneurial opportunity identification, while previous working experience has no direct effect on entrepreneurial opportunity identification. These results show that entrepreneurs have a denser and larger scale of social network, they will have higher alertness for the potential entrepreneurial opportunities. These results also indicate that the entrepreneurs have more previous industry and functional experience, they will recognize more entrepreneurial opportunities.

Entrepreneurial intention is a crucial step towards entrepreneurial action. There are many factors that affect entrepreneurial intention, such as external environment and personal characteristics and other factors have been concerned and verified by researchers. Family support provides emotional support and resource support for individuals, and stimulates entrepreneurial intention by influencing individual psychological capital. On the basis of previous studies, this study explores the relationship between family support and entrepreneurial intention, and puts forward for the first time that the motivation to study abroad moderates the relationship between family support and entrepreneurial intention, and that entrepreneurial identity plays an mediating role in the relationship between family support and entrepreneurial intention. The empirical results of 337 samples of Chinese students in South Korea show as follows. Firstly, family support has a positive correlation with entrepreneurial intention and entrepreneurial identity. Secondly, motivation to study abroad positively moderates the relationship between family support and entrepreneurial intention. Thirdly, There is a positive correlation between entrepreneurial identity and entrepreneurial intention and entrepreneurial identity plays a partial mediating role in the relationship between family support and entrepreneurial intention. Based above, implicatios of the results and further research are suggested.