In women’s clothing the shoulders are distorted and exaggerated. Consequently, the wearers’ bodies are transformed and interpreted according to modern standards. We therefore refer to this aspect of women’s clothing as the power shoulder. This study aims to analyze the differences in sensibility images on variations in the shoulder shape of power shoulder jackets. Nine samples were examined that involved combinations of three variations of the shoulder height and three variations of the shoulder width. The data was evaluated by 123 fashion design majors. Four factors were selected: attractiveness, personality, activity, and self-respect. Among these factors, attractiveness is the most important. The study results indicated that changes in shoulder height acted as a major effect that had an independent influence on all four factors. In contrast, changes in shoulder width acted as a major effect that had an independent influence on attractiveness, personality, and activity but not on self-respect. It also had an influence on the interaction effect of attractiveness, personality, activity, and self-respect. We anticipate that this study will help individual customers select clothing that is suitable for their preference and body shape because it is now possible for them to estimate images of power shoulder jackets.

The purpose of this study is to evaluate the differences of body compensation image on variations in the shoulder height and width of power shoulder raglan sleeve jacket. Nine samples were examined: 3 variations of the shoulder height and 3 variations of the shoulder width. The data was evaluated by 123 fashion design majors. The results were as follows; as a result of analyzing the body compensation image according to changes in the shoulder height and width of power shoulder raglan sleeve jacket, five factors were selected; the shoulder compensation factor, the bust compensation factor, the waist compensation factor, the arm compensation factor and the neck compensation factor. Among these factors, the shoulder compensation factor is the most important factor. Examining the major effect of the body compensation image based on changes in the shoulder height and width of power shoulder raglan sleeve jacket, it had an independent influence on factors about waist, neck, shoulder and arm compensation except a factor about bust compensation, had an influence on interacting effect of factors about shoulder, bust, waist, arm compensation, and it had no influence on interacting effect of a factor about neck compensation. This shows that the shoulder height has larger effect on neck compensation image than the shoulder width in power shoulder raglan sleeve jacket.