Using the methods of literature， comparative research and logical analysis, this paper explores China's future development strategies of sports events and derivatives industrial ecology chains. The research shows that: (1) the ownership of event property and the substantiation of individual sports associations are the preconditions for sports companies to expand profit margins, cultivate brand events and maximize the dividends of event brands; (2) through the establishment of sports lotteries and the introduction of well-funded The TV stations bid for the copyright of the competitions, sports industry can realize the energy saving and income increase of the competitions and expand the profit points of the competitions; (3) the ability of the government departments to conduct competition monitoring, risk early warning and scientific decision － making is an important assessment indicator for the safety of major sports events in the future; (4) related institutions should strengthen the creative and design development of derivatives for sports events, enhance the economic, social and cultural benefits of the ecological chain of the derivatives and promote the further development of China's sports industry．