Advertisement signboards on the buildings have functionally a visual value as factor of urban and building design. But it is not easy to find any reasonable principles and regulations, how well the signboards deliver the information of stores to the customers, and how they contribute the visual amenity from the sight of urban landscape. Under this context, this study tries to analyze the information delivery power of signboards in relation to the visual cognition. The analysis method is the Two-Way ANOVA (Analysis of Variance) evaluation with factors, such as scale, amount and arrangement of signboards. The scale of letters or figures at Signboards is specified in 3 different sizes such as big, medium and small. The amount is classified into 5 grades from 100% to 20% installation. And the arrangement is divided into orderly and disorderly installation. As the results of the Two-Way ANOVA, the identical scale of signboards is much better for the awareness. And the orderly arrangement shows also the same result. Above all, including these two results, the 80% of installation showed the biggest different result of awareness.

The color and structure of urban constructions is a factor of urban landscape and shows their characteristics. Hence the modern buildings deal with their materials and external appearance as an important factor, making up the urban image. But it was nearby impossible to evaluate the value of visual landscape with objective measuring method. Most of all, it depends on the subjective estimation of a few talented or high educated experts with a sense of beauty. Such kinds of estimation can in some cases include arbitrary interpretations. In relation to this kind of problems, it is tried here in this study to analyse the human response of brain wave pattern (EEG) with use of SD method, while the tested persons watch the urban landscape scenery constructed in a visual reality. The tested persons were 20 adult male and female with no color blindness and intact cognitive function. Light source with color filter was used for color environment in a dark soundproof chamber. The signal of EEG is analysed digitally and grouped into the α and β waves. The result showed that relative power of α wave ratio increased in the natural landscape scenery with blue and green color. From these results it was possible to evaluate the human response, which is affected by urban and natural color and structure stimulation and it might be useful as an indicator of visual cognition amenity toward the design of urban construction environment.

Rapid progress in urbanization has resulted in a change of the micro climate, especially in the urban area. In order to investigate the phenomenon of the heat island in the residential micro climate, a field survey was carried out by 4 sets of the residential type in Jeonju under typical winter synoptic condition. As analytic methode, it is used the comparison on the relation of the Land-to-Coverage Rate to Heat Island and Oxygen Concentration. And as a key question it is asked how stable characteristics of the micro climate will result from the survey of the Heat Island and the Oxygen Concentration, used as indicator. To ensure the trustworthy result of research, it is calculated the critical influence of the wind velocity and the Land-to-Covearage Rate. As a result of comparative analysis, it could be confirmed that the local temperatures in all sets of the residential type were higher than the average temperature in Jeonju. But the housing type A "exclusive use for housing zone" has relativly the most stable and best living condition. On the contrary the residential type B and D has the worst toward the oxygen concentration in the time zone 9-12 a.m., which didn't reach the minimum of the oxygen concentration 20.5%. It means that the higer the development and population density is, the worse is the situation of the Quality of Life in the residential types in accordance with the heat island and oxygon concentration.