모조품 이미지의 산자이 브랜드들이 최근 시장에서 급속도로 수용되어 주류 글로벌 브랜드를 위협하게 된 이유 는 무엇일까? 본 연구는 소비자의 사회계층 이동성 인식과 그에 따른 실용적 소비 마인드의 활성화가 소비자로 하여금 산자이 브랜드의 낮은 상징적 가치보다는 우수한 실용적인 측면을 중시하게 하였고 이에 따라 산자이 브 랜드 선호가 증가하게 되었다고 제시한다. 이러한 사회계층 이동성 인식과 산자이 브랜드 선호 사이의 인과관계 를 검증하기 위하여 행동 실험을 실시하였다. 그 결과, 소비자들이 자신이 속한 사회의 계층 이동성이 제한되어 있다고 인식하는 경우에는(vs. 제한되어 있지 않다고 인식하는 경우), 기능적, 실용적 측면에서 우수하나 브랜드 의 상징적 가치가 낮은 산자이 제품의 선호가 증가하는 것을 발견하였다. 또한, 이 현상은 낮은 사회계층 이동성 인식이 소비자들의 실용적 소비 마인드를 활성화시키기 때문이라는 것을 매개효과 검증을 통하여 확인하였다. 이 러한 결과는 최근 글로벌 사회에서 널리 담론화되고 있는 사회계층 이동성의 둔화가 소비자의 제품 평가와 선호 도에 영향을 미칠 수 있음을 시사한다.

The purpose of this study is to investigate serial verb constructions (hereafter, SVCs), and provide how two verbs combine to represent a single event. Examining the argument structures of verbs, we propose that SVCs fall into two types: one is total argument sharing, and the other is partial argument sharing. These different types of sharing should have a distinct merger considering the argument structures. When two verbs in an SVC share their all arguments (internal and external arguments), namely total sharing, the serialization of two verbs takes place at the level of (categorial) head (head-head merger). In the case of partial sharing, the merger occurs at a phrase level (phrase-phrase merger): that is, after each verb meets their internal argument requirement. Previously asserted arguments about the relations between two verbs (namely, adjunction and complementation) are reexamined, and this study will employ the labeling algorithm to resolve their shortcomings.

This study explores A-movement reconstruction and asserts that A-movement reconstructs as A’-movement does, providing semantic type-based accounts in accordance with semantic reconstruction proposed by Lechner (1998) and Ruys (2015). The current proposal is that quantificational subjects leave a higher type trace <<e,t>,t> at any immediate landing site and an individual type trace <e> at their theta-position. Based on this hypothesis, three sentences that show no reconstruction effects can be accounted for. The components in the three sentences such as negations, degree modifiers and non-neg-raising predicates induce weak island effects for higher type traces. As resumptive pronouns in island conditions, an individual type trace <e> can obviate island effects, but a higher type trace <<e,t>,t> cannot.

˜e onset, retreat, and precipitation of the Korean summer rainy season (Changma) signiÿcantly a˛ect human health and daily lives as well as domestic industry and economy. To increase revenue during Changma period, retail industry has tried to develop various weather marketing strategies on a regional basis. This study investigated the impact of Changma on the retail sales in Jeju. During Changma in Jeju in 2014, the temperature has dropped by 2.3°C, from 26.2°C to 23.9°C while the precipitation has significantly increased from 115.3mm to 441.5mm compared to last year. Due to these weather characteristics of Changma, large retailers in Seogwipo city have seen a high increase in sales of umbrellas, raincoats, and rain boots by 250-400 percent, but a decrease in sales of air conditioners by 15 percent. This results from more frequent rainfall and cool weather compared to the previous year. However, opposite results were found regarding traditional markets in Jeju. Depending on industrial structures in each region, the identical weather phenomenon have different impacts on the number of visitors to the markets. In other words, the impact of Changma on local retail sales is in˝uenced by multiple local factors including demographic composition and industrial structure in the regional economy.

The geographical distributions of CDDs and HDDs in South Korea for the period 2000~2009 with 2050~2059 are studied by using daily mean temperature data with 1 km horizontal resolution estimated by MK (Modified Korean)-PRISM (Parameter-elevation Regressions an Independent Slopes\ Model) driven by the IPCC (Intergovernmental Panel on Climate Change) RCP (Representative Concentration Pathways)2.6/8.5. The HDD amounts in winter season decrease, declining from north to south and from the high mountain area to the coastal area. In summer season, the higher fuel consumption appears in urban areas, with much higher CDD amounts and for a longer period of time. In the mid-century under RCP2.6 (RCP8.5), HDDs are projected to decrease by 13% (16%) while CDDs are likely to increase by 36% (51%). The total length of cooling (heating) period in Korea is projected to increase (decrease) due to the advance (delay) of the beginning date and the delay (advance) of the end date. These results suggest that special attention should be paid to space cooling, since the cooling demand is expected to grow rapidly in most regions except for mountainous areas. The projection of future CDDs and HDDs will be useful for various energy projects and other environmental applications.